But sometimes rather than being relaxed, I end up more stressed. That is why it is still a big factor for me the quality of Cinema house I will go to. Last month I got the chance to try watching a movie in IMAX when I joined my friends to watch Star Trek. The IMAX theater is huge as well as the seats. They are comfortable and supports my body very well. At that moment I fell in love instantly with SM Mall of Asia's IMAX but the problem is, SM MOA is too far from home. Before I reach MOA, I'm already stressed and tired. To conserve energy, I must took a cab ride to Pasay but it costs me a lot because of the traffic. So still I can't enjoy an IMAX experience that often.

Then a friend just told me that there will be another IMAX theater that will open and it is more accessible to those who are nearer the Northern part of Metro Manila. At last IMAX will soon be available in SM City North Edsa.



SM Cinema offers another breakthrough in movie watching experience. After opening the very first IMAX Theatre in the Philippines at SM Mall of Asia, SM Cinema is once again leading the race towards technological evolution by opening another IMAX Theatre at SM City North EDSA on July 16, 2009.

IMAX Theatre SM City North EDSA is uniquely equipped with IMAX's digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre's digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.

This is the world's most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX's film-based system is superior to conventional film-based systems.

IMAX’s digital projection technology: What Makes it IMAX?

An IMAX theatre equipped with IMAX’s digital projection system delivers the key elements that make up The IMAX Experience®.
These elements include:

• IMAX’s revolutionary projection technology, which delivers crystal-clear images
• IMAX’s powerful audio system, which delivers laser-aligned digital sound
• IMAX’s customized theatre geometry, which maximizes your field of view